Product Strategy, GTM & Execution Consultant
I help companies build and scale products through strategic planning, go-to-market execution, and operational excellence.
With 15+ years of experience leading products at companies like Ramp and Xero, I bring deep expertise in fintech, AI, and global market expansion.
I'm a New Zealand-born entrepreneur and technologist with a passion for building products that solve real business problems. My career began in Wellington's design industry as a web developer, but I quickly discovered my talent for bridging the gap between technology and business strategy.
My journey through the fintech industry has given me unique insights into how products can transform entire industries. At Xero, I witnessed firsthand how thoughtful product strategy could democratize accounting for small businesses worldwide. At Ramp, I helped scale a fintech unicorn by focusing on user experience and operational excellence. and more recently at Rogo, I explored the frontier of AI-driven financial insights.
My approach to product strategy is grounded in three core principles: deep customer empathy, data-driven decision making, and relentless execution. I believe the best products are born from understanding not just what customers say they want, but what they actually need to succeed.
Deep experience in financial technology, from accounting software to corporate cards and bill payments.
Leading product strategy for AI-driven platforms that automate complex workflows and provide actionable insights from organizational data.
Proven track record expanding products across 14 global markets, navigating diverse regulatory environments and cultural nuances.
Master of Business Administration
Columbia Business School, New York
Bachelor's Degrees
University of Auckland & Victoria University of Wellington
IRS Advisory Committee
Electronic Tax Administration Advisory Committee (ETAAC) member, 2019-2022
Data Standards Leadership
Contributor to OASIS Universal Business Language technical committee
When I'm not working on product strategy, I'm fascinated by the intersection of AI and neuroscience, particularly how advances in brain-computer interfaces might revolutionize productivity and decision-making.
I'm also passionate about personal finance and tax-efficient investing, always looking for ways technology can democratize sophisticated financial strategies for everyday investors.
Currently based in New York, I'm open to working with teams globally. I believe the best ideas come from diverse perspectives and cross-cultural collaboration.
I value intellectual stimulation and meaningful work over purely financial rewards.
Whether you're looking to scale your product, enter new markets, or optimize your go-to-market strategy, I'd love to discuss how we can achieve your goals together.